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Marketing : an introduction / Gary Armstrong, Philip Kotler, Valerie Trifts, Lilly Anne Buchwitz; contributing author, David Gaudet.

By: Armstrong, Gary (Gary M.), 1943- [author.]Contributor(s): Kotler, Philip, 1931- [author.] | Trifts, Valerie, 1968- [author.] | Buchwitz, Lilly Anne [author.] | Gaudet, David [Contributor Author.]Material type: Text

TextPublisher: Toronto : Pearson, [2017]Copyright date: © 2017 Pearson Canada IncEdition: Canadian Sixth EditionDescription: 706 Pages : color illustrations ; 27 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780134095806Subject(s): Marketing -- Management | MarketingDDC classification: 658.8

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Item type	Current location	Call number	Status	Barcode	Course reserves
Textbook	EDIN-LIBRARY	658.8 GAR (Browse shelf)	Available	00001037
NB-Textbook	EDIN-LIBRARY General Stacks	658.8 GAR/NB (Browse shelf)	Not for loan	00000167	Introduction to Marketing
Textbook	EDIN-LIBRARY	658.8 GAR (Browse shelf)	Available	00000168
Textbook	EDIN-LIBRARY	658.8 GAR (Browse shelf)	Available	00000169
Textbook	EDIN-LIBRARY	658.8 GAR (Browse shelf)	Available	00000170

Includes appendix, endnotes and indexes.

System requirements for accompanying CD-ROM: Windows 95 or higher; Mac OS 7.6 or later.

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