Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
Material type:
TextPublisher: Boston : Pearson, [2014]Copyright date: © 2014 Dorling Kindersley (India) Pvt. LtdEdition: Sixth EditionDescription: xv, 455 pages : illustrations ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9789332518377Subject(s): Advertising | Communication in marketingDDC classification: 659.1
| Item type | Current location | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
NB-Book
|
Uofcanada Library | 659.1 KEN/NB (Browse shelf) | Not for loan | 00000650 |
Includes bibliographical references and indexes.
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