International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham.
Material type:
TextPublisher: Boston : McGraw-Hill Irwin, 2010Copyright date: © 2009 by The McGraw-Hill Companies, IncEdition: Fourteenth Edition / International EditionDescription: xxxi, 711 pages : illustrations (chiefly color), maps ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780071084215Subject(s): Export marketing | International business enterprisesDDC classification: 658.848
| Item type | Current location | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
NB-Book
|
Uofcanada Library | 658.848 PHI/NB (Browse shelf) | Not for loan | 00000331 |
Includes Glossary and indexes.
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