Influence, new and expanded : the psychology of persuasion / Robert B. Cialdini.

By: Cialdini, Robert B [author.]Material type: TextTextPublisher: New York, NY : Harper Business, 2021Copyright date: © 2021 by Robert B. CialdiniEdition: New and Expanded EditionDescription: xix, 568 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780062937650Subject(s): Influence (Psychology) | Persuasion (Psychology) | ComplianceDDC classification: 153.852 Summary: "In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini-the seminal expert in the field of influence and persuasion-explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations"-- Provided by publisher.
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NB-Book NB-Book Uofcanada Library
153.852 ROB/NB (Browse shelf) Not for loan 00001694
Book Book Uofcanada Library
153.852 ROB (Browse shelf) Available 00001695
Book Book Uofcanada Library
153.852 ROB (Browse shelf) Available 00001696

Revised edition of the author's Influence , c1993.

Over 5 million copies sold from this book.

This expanded edition includes : new research and examples- new chapter on the unity principle- new insights for digital business.

Includes bibliographical references and index.

"In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini-the seminal expert in the field of influence and persuasion-explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations"-- Provided by publisher.

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