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Basic marketing research : a decision-making approach / Naresh K. Malhotra. by Malhotra, Naresh K [author.]. Edition: Third Edition.Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, 2009Copyright date: © 2009, 2006, 2002 by Pearson Education, IncAvailability: Items available for reference: Not for loanCall number: 658.83 NAR/NB (1). :
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