A Creator's guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms / Andrea Phillips.
Material type:
TextPublisher: New York : McGraw-Hill, [2012]Copyright date: © 2012 by Andrea PhillipsDescription: xii, 272 pages : illustrations (some color) ; 20 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780071791526 ; 0071791523 Subject(s): Digital storytelling | Interactive multimedia | Internet entertainment industry | Marketing -- Psychological aspectsDDC classification: 006.7
| Item type | Current location | Call number | Materials specified | Status | Date due | Barcode |
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NB-Textbook
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Uofcanada Library | 006.7 AND/NB (Browse shelf) | Not for loan | 00001316 | ||
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Textbook
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Uofcanada Library | 006.7 AND (Browse shelf) | Available | 00001317 | ||
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Textbook
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Uofcanada Library | 006.7 AND (Browse shelf) | Available | 00001318 |
Includes bibliographical references and index.
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