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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Swaminathan Vanitha.

By: Keller, Kevin Lane, 1956- [author.]Contributor(s): Swaminathan, Vanitha [author.]Material type: Text

TextPublisher: Harlow, England : Pearson, [2020]Copyright date: © Pearson Education Limited 2020Edition: Fifth Edition / Global EditionDescription: 621 pages : color illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781292314969; 1292314966Subject(s): Brand name products -- ManagementDDC classification: 658.827

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Item type	Current location	Call number	Status	Barcode	Course reserves
NB-Textbook	Uofcanada Library	658.827 KEV/NB (Browse shelf)	Not for loan	00001721	Brand Management
Textbook	Uofcanada Library	658.827 KEV (Browse shelf)	Available	00001722
Textbook	Uofcanada Library	658.827 KEV (Browse shelf)	Available	00001723

Includes notes and index.

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