Phillips, Andrea, 1974-
A Creator's guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms / Andrea Phillips. - xii, 272 pages : illustrations (some color) ; 20 cm.
Includes bibliographical references and index.
9780071791526 390 LE 0071791523 390 LE
2012002246
Digital storytelling.
Interactive multimedia.
Internet entertainment industry.
Marketing--Psychological aspects.
006.7 / AND
A Creator's guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms / Andrea Phillips. - xii, 272 pages : illustrations (some color) ; 20 cm.
Includes bibliographical references and index.
9780071791526 390 LE 0071791523 390 LE
2012002246
Digital storytelling.
Interactive multimedia.
Internet entertainment industry.
Marketing--Psychological aspects.
006.7 / AND