Cialdini, Robert B.
Influence, new and expanded : the psychology of persuasion / Robert B. Cialdini. - New and Expanded Edition. - xix, 568 pages : illustrations ; 24 cm.
Revised edition of the author's Influence , c1993. Over 5 million copies sold from this book. This expanded edition includes : new research and examples- new chapter on the unity principle- new insights for digital business.
Includes bibliographical references and index.
"In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini-the seminal expert in the field of influence and persuasion-explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations"--
9780062937650
2020058532
Influence (Psychology)
Persuasion (Psychology)
Compliance.
153.852 / ROB
Influence, new and expanded : the psychology of persuasion / Robert B. Cialdini. - New and Expanded Edition. - xix, 568 pages : illustrations ; 24 cm.
Revised edition of the author's Influence , c1993. Over 5 million copies sold from this book. This expanded edition includes : new research and examples- new chapter on the unity principle- new insights for digital business.
Includes bibliographical references and index.
"In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini-the seminal expert in the field of influence and persuasion-explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations"--
9780062937650
2020058532
Influence (Psychology)
Persuasion (Psychology)
Compliance.
153.852 / ROB