Saunders, M. N. K.
Research methods for business students / Mark N. K. Saunders, Philip Lewis, Adrian Thornhill. - Eighth Edition / Revised Edition. - xxxiii, 833 pages : color illustrations ; 27 cm.
Revised edition of the authors' Research methods for business students, 2015.
Includes biographical references, appendices, glossary, and index.
Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Utilising secondary data -- Collecting data through observation -- Collecting primary data using research interviews and research diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
9781292208787
2018058370
Business--Research--Data processing.
Business--Research.
650.072 / MAR
Research methods for business students / Mark N. K. Saunders, Philip Lewis, Adrian Thornhill. - Eighth Edition / Revised Edition. - xxxiii, 833 pages : color illustrations ; 27 cm.
Revised edition of the authors' Research methods for business students, 2015.
Includes biographical references, appendices, glossary, and index.
Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Utilising secondary data -- Collecting data through observation -- Collecting primary data using research interviews and research diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
9781292208787
2018058370
Business--Research--Data processing.
Business--Research.
650.072 / MAR