Miller, Donald, 1971-

Building a storybrand : clarify your message so customers will listen / Building a story brand Donald Miller. - x, 228 pages : illustrations ; 22 cm.

Includes notes.

Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.

9780718033323

2017937432


Production management.
Branding (Marketing)
Marketing.
Selling.
Advertising--Brand name products.
Customer relations.

658.802 / DON

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