Library Catalog | Universities of Canada in Egypt

Keller, Kevin Lane, 1956-

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Swaminathan Vanitha. - Fifth Edition / Global Edition. - 621 pages : color illustrations ; 28 cm.

Includes notes and index.

9781292314969 1292314966

2012024141


Brand name products--Management.

658.827 / KEV

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