Berger, Jonah
Contagious : why things catch on / Jonah Berger. - First Simon & Schuster hardcover Edition. - viii, 244 pages : illustrations ; 22 cm.
Includes notes and index.
Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories.
9781451686579
2012034583
New products.
Consumer behavior.
Popular culture--Economic aspects.
658.8342 / JON
Contagious : why things catch on / Jonah Berger. - First Simon & Schuster hardcover Edition. - viii, 244 pages : illustrations ; 22 cm.
Includes notes and index.
Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories.
9781451686579
2012034583
New products.
Consumer behavior.
Popular culture--Economic aspects.
658.8342 / JON