Library Catalog | Universities of Canada in Egypt

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Johnson, Nick (Writer on social media),

The future of marketing : strategies from 15 leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer / Strategies from eighteen leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer Nick Johnson. - x, 257 pages : illustrations ; digital, PDF file

Includes bibliographical references and index.

available on campus and off campus with authorized login.

ISBN: 9780134084503 0134084500

LCCN: 2015935956

Subjects--Topical Terms:
Marketing.
Marketing--Management.
Marketing--Case studies.
Branding (Marketing)--Case studies.
Branding (Marketing)
Marketing.
Marketing--Management.

Index Terms--Genre/Form:
Case studies.

Dewey Class. No.: 658.8 / NIC