Wuebben, Jon.
Future marketing : winning in the Prosumer Age / Jon Wuebben. - 1 online resource, xxxv, 387 pages : illustrations; digital, PDF file
Includes index.
Pt. 1. Content : it's the currency -- pt. 2. Content for the web -- pt. 3. Content for community and mobile.
available on campus and off campus with authorized login.
9780692775066
2011020201
015970315 Uk
Internet marketing.
Web sites--Design.
Electronic commerce.
Electronic commerce.
Internet marketing.
Web sites--Design.
HF5415.1265 / .W84 2012
658.8 / JON
Future marketing : winning in the Prosumer Age / Jon Wuebben. - 1 online resource, xxxv, 387 pages : illustrations; digital, PDF file
Includes index.
Pt. 1. Content : it's the currency -- pt. 2. Content for the web -- pt. 3. Content for community and mobile.
available on campus and off campus with authorized login.
9780692775066
2011020201
015970315 Uk
Internet marketing.
Web sites--Design.
Electronic commerce.
Electronic commerce.
Internet marketing.
Web sites--Design.
HF5415.1265 / .W84 2012
658.8 / JON