Morrison, Terri.

Kiss, bow, or shake hands, sales and marketing : the essential cultural guide--from presentations and promotions to communicating and closing / by Terri Morrison, Wayne A. Conaway. - 1 online resource, xvii, 615 pages ; illustrations; digital, PDF file

Includes index.

9780071714044 0071714049

2011033642


Business etiquette.
Business communication.
Intercultural communication.
Marketing--Cross-cultural studies.

658.8 / TER

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