Cateora, Philip R.
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. - Fourteenth Edition / International Edition. - xxxi, 711 pages : illustrations (chiefly color), maps ; 28 cm.
Includes Glossary and indexes.
9780071084215
2008036578
Export marketing
International business enterprises.
658.848 / PHI
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. - Fourteenth Edition / International Edition. - xxxi, 711 pages : illustrations (chiefly color), maps ; 28 cm.
Includes Glossary and indexes.
9780071084215
2008036578
Export marketing
International business enterprises.
658.848 / PHI