Alsem, K. J.
Applied strategic marketing : a step-by-step approach / Karel Jan Alsem. - xii, 424 pages : illustrations (some color) ; 24 cm.
"Published in Dutch by Noordhoff Publishers, 1993, 2017."
Includes bibliographical references and index.
9781138332089
2018043038
Marketing--Management.
658.802 / KAR
Applied strategic marketing : a step-by-step approach / Karel Jan Alsem. - xii, 424 pages : illustrations (some color) ; 24 cm.
"Published in Dutch by Noordhoff Publishers, 1993, 2017."
Includes bibliographical references and index.
9781138332089
2018043038
Marketing--Management.
658.802 / KAR