Armstrong, Gary 1943-
Marketing : an introduction / Gary Armstrong, Philip Kotler, Valerie Trifts, Lilly Anne Buchwitz; contributing author, David Gaudet. - Canadian Sixth Edition. - 706 Pages : color illustrations ; 27 cm.
Includes appendix, endnotes and indexes.
System requirements for accompanying CD-ROM: Windows 95 or higher; Mac OS 7.6 or later.
9780134095806
2001050074
Marketing--Management.
Marketing.
658.8 / GAR
Marketing : an introduction / Gary Armstrong, Philip Kotler, Valerie Trifts, Lilly Anne Buchwitz; contributing author, David Gaudet. - Canadian Sixth Edition. - 706 Pages : color illustrations ; 27 cm.
Includes appendix, endnotes and indexes.
System requirements for accompanying CD-ROM: Windows 95 or higher; Mac OS 7.6 or later.
9780134095806
2001050074
Marketing--Management.
Marketing.
658.8 / GAR