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04193cam a2200553 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ssj0001844312 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
WaSeSS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240321125038.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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140529s2015 nju o|||||||| 2|eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781118968062 |
| Qualifying information |
ebook |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Source of stock number/acquisition |
00028608 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BIP US |
| Modifying agency |
WaSeSS |
| -- |
uoc |
| Transcribing agency |
uoc |
| Description conventions |
rda |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
658.4012 |
| Item number |
ALE |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Osterwalder, Alexander |
| Relator term |
Author. |
| 9 (RLIN) |
4204 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Value Proposition Design: |
| Remainder of title |
how to create products and services customers want : get started with / |
| Statement of responsibility, etc. |
Alexander Osterwalder, Greg Bernarda, Yves Pigneur, Alan Smith; designed by Trish Papadakas. |
| 250 ## - EDITION STATEMENT |
|---|
| Remainder of edition statement |
Published simultaneously in Canada. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Hoboken : |
| Name of publisher, distributor, etc. |
John Wiley & Sons, Incorporated |
| Date of publication, distribution, etc. |
Jan. 2015 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hoboken, New Jersey : |
| Name of producer, publisher, distributor, manufacturer |
John Wiley & Sons, Inc., |
| Date of production, publication, distribution, manufacture, or copyright notice |
2015. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
© 2015 by Alexander Osterwalder, Yves Pigneur, Alan Smith, Greg Bernarda, and PatriciaPapadakos. All rights reserved. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource, 666 pages : |
| Other physical details |
illustrations; digital, PDF file. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
computer |
| Media type code |
c |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
online resource |
| Carrier type code |
cr |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| Source |
rda |
| File type |
text file |
| Encoding format |
PDF |
| 500 ## - GENERAL NOTE |
|---|
| General note |
includes index |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
includes glossary |
| 506 ## - RESTRICTIONS ON ACCESS NOTE |
|---|
| Terms governing access |
Available on campus and off campus with authorized login. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Annotation |
| Expansion of summary note |
The authors of the international bestseller "Business Model Generation" explain how to create value propositions customers can't resist"Value Proposition Design" helps you tackle a core challenge of every business - creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed.Using the same stunning visual format as the authors' global bestseller, Business Model Generation, this sequel explains how to use the "Value Proposition Canvas" a practical tool to design, test, create, and manage products and services customers actually want."Value Proposition Design" is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or simply disappointed by the failure of a good idea. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires.Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to complete interactive exercises, assess your work, learn from peers, and download pdfs, checklists, and more."Value Proposition Design" complements and perfectly integrates with the "Business Model Canvas" from Business Model Generation, a tool embraced by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more."Value Proposition Design" gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Trade |
| Source |
John Wiley & Sons, Incorporated |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Quality control |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Production management |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Production Management |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business Planning |
| 652 #4 - SUBJECT ADDED ENTRY--REVERSE GEOGRAPHIC (BK MP SE) [OBSOLETE] |
|---|
| Geographic name of place element |
Business & Economics |
| General subdivision |
Customer Relations |
| 652 #4 - SUBJECT ADDED ENTRY--REVERSE GEOGRAPHIC (BK MP SE) [OBSOLETE] |
|---|
| Geographic name of place element |
Business & Economics |
| General subdivision |
Quality Control |
| 652 #4 - SUBJECT ADDED ENTRY--REVERSE GEOGRAPHIC (BK MP SE) [OBSOLETE] |
|---|
| Geographic name of place element |
Business & Economics |
| General subdivision |
Production & Operations Management |
| 652 #4 - SUBJECT ADDED ENTRY--REVERSE GEOGRAPHIC (BK MP SE) [OBSOLETE] |
|---|
| Geographic name of place element |
Business & Economics |
| General subdivision |
Strategic Planning |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 9 (RLIN) |
3415 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pigneur, Yves |
| Relator term |
Author. |
| 9 (RLIN) |
4208 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Papadakos, Trish |
| Relator term |
designer. |
| 9 (RLIN) |
4209 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bernarda, Gregory |
| Relator term |
Author. |
| 9 (RLIN) |
4210 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Smith, Alan |
| Relator term |
Author. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://elibrary.gemzplatform.com/fn0r">https://elibrary.gemzplatform.com/fn0r</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
e-book |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| h |
sbenebook |
