Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
Material type: TextPublisher: Hoboken, New Jersey : Wiley, [2017]Copyright date: © 2017 by Philip Kotler, Hermawan Kartajaya and Iwan SetiawanDescription: xix, 184 pages : illustrations, 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781119341208 Other title: Marketing four point zeroSubject(s): Marketing | Internet marketingDDC classification: 658.8Item type | Current location | Call number | Materials specified | Status | Date due | Barcode | Item holds | Course reserves |
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Textbook | Uofcanada Library | 658.8 PHI (Browse shelf) | Available | 00001382 | ||||
NB-Textbook | Uofcanada Library | 658.8 PHI/NB (Browse shelf) | Not for loan | 00001351 | ||||
Textbook | Uofcanada Library | 658.8 PHI (Browse shelf) | Available | 00001352 | ||||
Textbook | Uofcanada Library | 658.8 PHI (Browse shelf) | Available | 00001353 | ||||
Textbook | Uofcanada Library | 658.8 PHI (Browse shelf) | Available | 00001354 |
Total holds: 0
Includes index.
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