Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

By: Kotler, Philip, 1931- [author.]Contributor(s): Kartajaya, Hermawan, 1947- [author.] | Setiawan, Iwan [author.]Material type: TextTextPublisher: Hoboken, New Jersey : Wiley, [2017]Copyright date: © 2017 by Philip Kotler, Hermawan Kartajaya and Iwan SetiawanDescription: xix, 184 pages : illustrations, 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781119341208 Other title: Marketing four point zeroSubject(s): Marketing | Internet marketingDDC classification: 658.8
    Average rating: 0.0 (0 votes)
Item type Current location Call number Materials specified Status Date due Barcode Item holds Course reserves
Textbook Textbook Uofcanada Library
658.8 PHI (Browse shelf) Available 00001382
NB-Textbook NB-Textbook Uofcanada Library
658.8 PHI/NB (Browse shelf) Not for loan 00001351

Integrated Marketing Communications

Textbook Textbook Uofcanada Library
658.8 PHI (Browse shelf) Available 00001352
Textbook Textbook Uofcanada Library
658.8 PHI (Browse shelf) Available 00001353
Textbook Textbook Uofcanada Library
658.8 PHI (Browse shelf) Available 00001354
Total holds: 0

Includes index.

There are no comments on this title.

to post a comment.

Services:

Circulation (Check in – Check out)
References collection
Periodicals collection
Internet Services
On-line search using online catalog (OPAC)
Users education (How to use the library)
Query answering (Ask Librarian)
Current Awareness Services (CAS)

Follow Us:

Copyright © 2020 Universities of Canada in Egypt. All rights reserved