Kotler on marketing : How to Create, Win and Dominate Markets / Philip Kotler.

By: Kotler, Philip, 1931- [author.]Material type: TextTextPublisher: London ; Sydney : Simon & Schuster UK Ltd : Simon & Schuster Australia, 2001Copyright date: © Philip Kotler, 2000Edition: First EditionDescription: xiv, 255 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780684860473Subject(s): Marketing -- ManagementDDC classification: 658.8
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Includes Appendix, Notes and indexes.

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