Business model generation : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries.
Material type:
TextPublisher: Hoboken, New Jersey : John Wiley & Sons, Inc., 2013Copyright date: ©2013 by Alexander Osterwalder and Yves Pigneur. All rights reservedDescription: 1 online resource, 373 pages : illustrations, digital, PDF fileContent type: text Media type: computer Carrier type: online resourceISBN: 9781118656402Subject(s): Business planning | New business enterprises | Strategic planning | Business planning | New business enterprises | Strategic planning | InnovationsmanagementDDC classification: 658.4012 Online resources: Click here to access online | Item type | Current location | Call number | Materials specified | Status | Date due | Barcode | Item holds |
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e-book
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Uofcanada Library | 658.4012 ALE (Browse shelf) | Available | 00010044 |
Includes bibliographical references.
1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.
Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
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