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Marketing : an introduction / Gary Armstrong, Philip Kotler, with Marc O. Oprecnik.

by Armstrong, Gary (Gary M.), 1943- [author.] | Kotler, Philip, 1931- [author.] | Opresnik, Marc O. (Marc Oliver), 1969- [author.].

Edition: Thirteenth Edition / Global Edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson, [2017]Copyright date: © Pearson Educations Limited 2017Availability: Items available for reference: Not for loanCall number: 658.8 GAR/NB (1). :

2.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E [author.] | Baack, Donald [author.].

Edition: Sixth Edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson, [2014]Copyright date: © 2014 Dorling Kindersley (India) Pvt. LtdAvailability: Items available for reference: Not for loanCall number: 659.1 KEN/NB (1). :


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