Edison in the boardroom revisited: how leading companies realize value from their intellectual property / Suzanne S. Harrison, Patrick H. Sullivan.
Material type:
TextPublisher: Hoboken, NJ : Wiley, 2012Copyright date: © 2011, 2012 by Suzanne S. Harrison, Patrick H. SullivanEdition: Second EditionDescription: xiv, 255 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781118004531Subject(s): Intellectual capital | Research, Industrial -- Economic aspects | Technological innovations -- Economic aspects | Corporations -- ValuationDDC classification: 658.514 Summary: "A revised and expanded edition of the groundbreaking Edison in the Boardroom, highlighting the winning strategies today's biggest companies use to maximize the value of their intellectual property Now fully revised and expanded, Edison in the Boardroom, Second Edition takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world--such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others--Harrison and Sullivan have made an exhaustive study of IAM and its implications for today's businesses. Features updated interviews of companies, and a new treatment of the Profit Center LevelUp dates stories and teachings from some of the most successful companies in the world Showcases a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets Edison in the Boardroom, Second Edition compiles a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets"-- Provided by publisher.
| Item type | Current location | Call number | Materials specified | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
NB-Book
|
Uofcanada Library | 658.514 SUZ/NB (Browse shelf) | Not for loan | 00000406 |
Prev. ed. entered under: Davis, Julie L.
Includes bibliographical references and index.
"A revised and expanded edition of the groundbreaking Edison in the Boardroom, highlighting the winning strategies today's biggest companies use to maximize the value of their intellectual property Now fully revised and expanded, Edison in the Boardroom, Second Edition takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world--such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others--Harrison and Sullivan have made an exhaustive study of IAM and its implications for today's businesses. Features updated interviews of companies, and a new treatment of the Profit Center LevelUp dates stories and teachings from some of the most successful companies in the world Showcases a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets Edison in the Boardroom, Second Edition compiles a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets"-- Provided by publisher.
There are no comments on this title.