Corporate communication : a guide to theory and practice / Joep Cornelissen.
Material type:
TextPublisher: Los Angeles : SAGE, 2020Copyright date: © Joep Cornelissen 2020Edition: Sixth EditionDescription: xxiv, 304 pages : illustrations ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781526491978Subject(s): Business communication | Communication in managementDDC classification: 658.45 Summary: "The latest edition of Corporate Communication has been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics like CEO activism and corporate character. It remains essential reading for students studying Corporate Comms as well as Organizational , Strategic , PR and Marketing Communications"-- Provided by publisher.
| Item type | Current location | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
NB-Book
|
Uofcanada Library | 658.45 JOE/NB (Browse shelf) | Not for loan | 00001331 |
Includes glossary and index.
"The latest edition of Corporate Communication has been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics like CEO activism and corporate character. It remains essential reading for students studying Corporate Comms as well as Organizational , Strategic , PR and Marketing Communications"-- Provided by publisher.
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