Building a storybrand : clarify your message so customers will listen / Donald Miller.

By: Miller, Donald, 1971- [author.]Material type: TextTextPublisher: [New York] : HarperCollins Leadership, [2017]Copyright date: © 2017 by Donald MillerDescription: x, 228 pages : illustrations ; 22 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780718033323Other title: Building a story brandSubject(s): Production management | Branding (Marketing) | Marketing | Selling | Advertising -- Brand name products | Customer relationsDDC classification: 658.802 Summary: Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.
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NB-Textbook NB-Textbook Uofcanada Library
658.802 DON/NB (Browse shelf) Not for loan 00001718

Brand Management

Textbook Textbook Uofcanada Library
658.802 DON (Browse shelf) Available 00001719
Textbook Textbook Uofcanada Library
658.802 DON (Browse shelf) Available 00001720

Includes notes.

Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.

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