Future marketing : winning in the Prosumer Age / Jon Wuebben.
Material type:
TextPublisher: [Boston, MA] : [Nicholas Brealey Pub.], [2012]Copyright date: © 2017 by Jon WuebbenDescription: 1 online resource, xxxv, 387 pages : illustrations; digital, PDF fileContent type: text Media type: computer Carrier type: online resourceISBN: 9780692775066Subject(s): Internet marketing | Web sites -- Design | Electronic commerce | Electronic commerce | Internet marketing | Web sites -- DesignDDC classification: 658.8 LOC classification: HF5415.1265 | .W84 2012Online resources: Click here to access online
Contents:
Pt. 1. Content : it's the currency -- pt. 2. Content for the web -- pt. 3. Content for community and mobile.
| Item type | Current location | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
e-book
|
Uofcanada Library | 658.8 JON (Browse shelf) | Available | 00010042 |
Includes index.
Pt. 1. Content : it's the currency -- pt. 2. Content for the web -- pt. 3. Content for community and mobile.
available on campus and off campus with authorized login.
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