Lindstrom, Martin, 1970-
Buy.ology : how everything we believe about why we buy is wrong / Martin Lindstrom. - xi, 256 pages ; 20 cm.
New York bestseller (cover page). Be prepared to have your cherished beliefs overturned, spectator (cover page).
Includes biographical references, notes, and index.
Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a program sponsored by a major company.
9781847940131
Shopping--Psychological aspects.
Neuromarketing.
Marketing--Psychological aspects.
Consumer behavior.
658.834 / MAR
Buy.ology : how everything we believe about why we buy is wrong / Martin Lindstrom. - xi, 256 pages ; 20 cm.
New York bestseller (cover page). Be prepared to have your cherished beliefs overturned, spectator (cover page).
Includes biographical references, notes, and index.
Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a program sponsored by a major company.
9781847940131
Shopping--Psychological aspects.
Neuromarketing.
Marketing--Psychological aspects.
Consumer behavior.
658.834 / MAR