| 000 -LEADER |
|---|
| fixed length control field |
01408nam a2200313 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221117151503.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220921s2009 enk||||| b||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781847940131 |
| Qualifying information |
paperback |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UOC |
| Language of cataloging |
eng |
| Transcribing agency |
UOC |
| Description conventions |
rda |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
658.834 |
| Item number |
MAR |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lindstrom, Martin, |
| Dates associated with a name |
1970- |
| Relator term |
author. |
| 9 (RLIN) |
3441 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Buy.ology : |
| Remainder of title |
how everything we believe about why we buy is wrong / |
| Statement of responsibility, etc. |
Martin Lindstrom. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London ; |
| -- |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Random House Business Book : |
| -- |
Doubleday, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2009. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
© Martin Lindstrom 2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 256 pages ; |
| Dimensions |
20 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 500 ## - GENERAL NOTE |
|---|
| General note |
New York bestseller (cover page). |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Be prepared to have your cherished beliefs overturned, spectator (cover page). |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes biographical references, notes, and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a program sponsored by a major company. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
3442 |
| Topical term or geographic name entry element |
Shopping |
| General subdivision |
Psychological aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
3443 |
| Topical term or geographic name entry element |
Neuromarketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
3444 |
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Psychological aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior. |
| 9 (RLIN) |
274 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
