Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /
Marketing scales
editors, William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.
- Third Edition.
- xiv, 603 pages : illustrations ; 29 cm.
Rev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999. Published in cooperation with the Association for Consumer Research.
Includes Appendix and index.
9781412980180
2010026666
Marketing research.
Consumer behavior.--Research.
658.83 / WIL
Rev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999. Published in cooperation with the Association for Consumer Research.
Includes Appendix and index.
9781412980180
2010026666
Marketing research.
Consumer behavior.--Research.
658.83 / WIL