Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / editors, William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.
Material type:
TextPublisher: Los Angeles : SAGE, [2011]Copyright date: © 2011 by SAGE Publications. IncEdition: Third EditionDescription: xiv, 603 pages : illustrations ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781412980180Other title: Marketing scalesSubject(s): Marketing research | Consumer behavior. -- ResearchDDC classification: 658.83
| Item type | Current location | Call number | Materials specified | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
NB-Book
|
Uofcanada Library | 658.83 WIL/NB (Browse shelf) | Not for loan | 00000330 |
Total holds: 0
Rev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999.
Published in cooperation with the Association for Consumer Research.
Includes Appendix and index.
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