Solomon, Michael R. 1956-
Consumer behavior : buying, having and being / Michael R. Solomon. - Eleventh Edition / Global Edition. - 604 pages : color illustrations ; 28 cm.
Revised edition of the author's Consumer behavior, 2015.
Includes appendix and indexes.
Foundations of consumer behavior -- Buying, having, and being : an introduction to consumer behavior -- Consumer and social well-being -- Internal influences on consumer behavior -- Perception -- Learning and memory -- Motivation and affect -- The self: mind, gender, and body -- Personality, lifestyles, and values -- Attitudes and persuasive communications -- Decision making -- Buying, using, and disposing -- Consumers in their social and cultural settings -- Groups and social media -- Income and social class -- Subcultures -- Culture -- Glossary -- Index.
9781292017419 1292017414
2015041651
Consumer behavior.
Market surveys.
Australia.
658.8342 / MIC
Consumer behavior : buying, having and being / Michael R. Solomon. - Eleventh Edition / Global Edition. - 604 pages : color illustrations ; 28 cm.
Revised edition of the author's Consumer behavior, 2015.
Includes appendix and indexes.
Foundations of consumer behavior -- Buying, having, and being : an introduction to consumer behavior -- Consumer and social well-being -- Internal influences on consumer behavior -- Perception -- Learning and memory -- Motivation and affect -- The self: mind, gender, and body -- Personality, lifestyles, and values -- Attitudes and persuasive communications -- Decision making -- Buying, using, and disposing -- Consumers in their social and cultural settings -- Groups and social media -- Income and social class -- Subcultures -- Culture -- Glossary -- Index.
9781292017419 1292017414
2015041651
Consumer behavior.
Market surveys.
Australia.
658.8342 / MIC