Consumer behavior : buying, having and being / Michael R. Solomon.
Material type:
TextPublisher: Boston : Pearson, [2015]Copyright date: © Pearson Education Limited 2015Edition: Eleventh Edition / Global EditionDescription: 604 pages : color illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781292017419; 1292017414Subject(s): Consumer behavior | Market surveys | AustraliaDDC classification: 658.8342 | Item type | Current location | Call number | Materials specified | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
NB-Book
|
Uofcanada Library | 658.8342 MIC/NB (Browse shelf) | Not for loan | 00000037 |
Revised edition of the author's Consumer behavior, 2015.
Includes appendix and indexes.
Foundations of consumer behavior -- Buying, having, and being : an introduction to consumer behavior -- Consumer and social well-being -- Internal influences on consumer behavior -- Perception -- Learning and memory -- Motivation and affect -- The self: mind, gender, and body -- Personality, lifestyles, and values -- Attitudes and persuasive communications -- Decision making -- Buying, using, and disposing -- Consumers in their social and cultural settings -- Groups and social media -- Income and social class -- Subcultures -- Culture -- Glossary -- Index.
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