Armstrong, Gary 1943-

Marketing : an introduction / Gary Armstrong, Philip Kotler, with Marc O. Oprecnik. - Thirteenth Edition / Global Edition. - 669 pages : color illustrations ; 28 cm.

Revised edition of the authors' Marketing, 2015.

Includes bibliographical references, and indexes.

9781292146508 1292146508

2015044448


Marketing.

658.8 / GAR

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