Armstrong, Gary 1943-
Marketing : an introduction / Gary Armstrong, Philip Kotler, with Marc O. Oprecnik. - Thirteenth Edition / Global Edition. - 669 pages : color illustrations ; 28 cm.
Revised edition of the authors' Marketing, 2015.
Includes bibliographical references, and indexes.
9781292146508 1292146508
2015044448
Marketing.
658.8 / GAR
Marketing : an introduction / Gary Armstrong, Philip Kotler, with Marc O. Oprecnik. - Thirteenth Edition / Global Edition. - 669 pages : color illustrations ; 28 cm.
Revised edition of the authors' Marketing, 2015.
Includes bibliographical references, and indexes.
9781292146508 1292146508
2015044448
Marketing.
658.8 / GAR