Marketing : (Record no. 74)

000 -LEADER
fixed length control field 01337cam a2200361 i 4500
001 - CONTROL NUMBER
control field 19047811
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221127101103.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160408s2017 maua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2015044448
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292146508
Qualifying information paperback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1292146508
Qualifying information paperback
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
Modifying agency DLC
-- UOC
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
Item number GAR
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
Fuller form of name (Gary M.)
Dates associated with a name 1943-
Relator term author.
9 (RLIN) 390
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title an introduction /
Statement of responsibility, etc. Gary Armstrong, Philip Kotler, with Marc O. Oprecnik.
250 ## - EDITION STATEMENT
Edition statement Thirteenth Edition /
Remainder of edition statement Global Edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Boston :
Name of producer, publisher, distributor, manufacturer Pearson,
Date of production, publication, distribution, manufacture, or copyright notice [2017].
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice © Pearson Educations Limited 2017.
300 ## - PHYSICAL DESCRIPTION
Extent 669 pages :
Other physical details color illustrations ;
Dimensions 28 cm.
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
Content type code txt
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
Media type code n
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
Carrier type code nc
500 ## - GENERAL NOTE
General note Revised edition of the authors' Marketing, 2015.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references, and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
9 (RLIN) 3481
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip
Dates associated with a name 1931-
Relator term author.
9 (RLIN) 391
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Opresnik, Marc O.
Fuller form of name (Marc Oliver),
Dates associated with a name 1969-
Relator term author.
9 (RLIN) 1319
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          Uofcanada Library Uofcanada Library 05/07/2020   658.8 GAR/NB 00000157 05/07/2020 05/07/2020 NB-Book

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