000 -LEADER |
fixed length control field |
02031cam a2200385 i 4500 |
001 - CONTROL NUMBER |
control field |
17465716 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20221120152414.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
120917s2013 maua b 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2012037855 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781422189887 |
Qualifying information |
paperback (alk. paper) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Description conventions |
rda |
Transcribing agency |
DLC |
Modifying agency |
DLC |
-- |
UOC |
Language of cataloging |
eng |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.802 |
Edition number |
23 |
Item number |
HBR |
245 00 - TITLE STATEMENT |
Title |
HBR's 10 must reads on strategic marketing. |
246 3# - VARYING FORM OF TITLE |
Title proper/short title |
HBR's ten must reads on strategic marketing |
246 3# - VARYING FORM OF TITLE |
Title proper/short title |
Harvard business review's 10 must reads on strategic marketing |
246 30 - VARYING FORM OF TITLE |
Title proper/short title |
On strategic marketing |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Boston, Massachusetts : |
Name of producer, publisher, distributor, manufacturer |
Harvard Business Review Press, |
Date of production, publication, distribution, manufacture, or copyright notice |
[2013]. |
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Date of production, publication, distribution, manufacture, or copyright notice |
© 2013. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
v, 206 pages : |
Other physical details |
illustrations ; |
Dimensions |
21 cm. |
336 ## - CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
Content type code |
txt |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Source |
rdamedia |
Media type code |
n |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Source |
rdacarrier |
Carrier type code |
nc |
490 0# - SERIES STATEMENT |
Series statement |
HBR's 10 must reads series |
500 ## - GENERAL NOTE |
General note |
Includes index. |
500 ## - GENERAL NOTE |
General note |
Printed in the United States of America. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Rethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla -- Branding in the digital age / by David C. Edelman -- Marketing myopia / by Theodore Levitt -- Marketing malpractice : the cause and the cure / by Clayton M. Christensen, Scott Cook, and Taddy Hall -- The brand report card / by Kevin Lane Keller -- The female economy / by Michael J. Silverstein and Kate Sayre -- Customer value propositions in business markets / by James C. Anderson, James A. Narus, and Wouter Van Rossum -- Getting brand communities right / by Susan Fournier and Lara Lee -- The one number you need to grow / by Frederick F. Reichheld -- Ending the war between sales and marketing / by Philip Kotler, Neil Rackham, and Suj Krishnaswamy. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Management. |
9 (RLIN) |
195 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Strategic planning. |
9 (RLIN) |
196 |
730 0# - ADDED ENTRY--UNIFORM TITLE |
Uniform title |
Harvard business review. |
9 (RLIN) |
160 |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
1 |
e |
ecip |
f |
20 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Book |