HBR's 10 must reads on strategic marketing.
Material type:
TextSeries: HBR's 10 must reads seriesPublisher: Boston, Massachusetts : Harvard Business Review Press, [2013]Copyright date: © 2013Description: v, 206 pages : illustrations ; 21 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781422189887Other title: HBR's ten must reads on strategic marketing | Harvard business review's 10 must reads on strategic marketing | On strategic marketingUniform titles: Harvard business review. Subject(s): Marketing -- Management | Strategic planningDDC classification: 658.802 | Item type | Current location | Call number | Materials specified | Status | Date due | Barcode | Item holds |
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NB-Book
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Uofcanada Library | 658.8 HBR/NB (Browse shelf) | Not for loan | 00000001 | |||
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Book
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Uofcanada Library | 658.8 HBR (Browse shelf) | Available | 00000002 |
Includes index.
Printed in the United States of America.
Rethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla -- Branding in the digital age / by David C. Edelman -- Marketing myopia / by Theodore Levitt -- Marketing malpractice : the cause and the cure / by Clayton M. Christensen, Scott Cook, and Taddy Hall -- The brand report card / by Kevin Lane Keller -- The female economy / by Michael J. Silverstein and Kate Sayre -- Customer value propositions in business markets / by James C. Anderson, James A. Narus, and Wouter Van Rossum -- Getting brand communities right / by Susan Fournier and Lara Lee -- The one number you need to grow / by Frederick F. Reichheld -- Ending the war between sales and marketing / by Philip Kotler, Neil Rackham, and Suj Krishnaswamy.
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