Course reserves for Brand Management
- Department: Faculty of business UPEI
- Course number: BUS 4450
- Instructors:
| Title | Author | Item type | Location | Collection | Call number | Copy number | Status | Date due | Notes | Link |
|---|---|---|---|---|---|---|---|---|---|---|
| Building a storybrand : clarify your message so customers will listen / | Miller, Donald, | NB-Textbook | Uofcanada Library |
658.802 DON/NB | Available | |||||
| Strategic brand management : building, measuring, and managing brand equity / | Keller, Kevin Lane, | NB-Textbook | Uofcanada Library |
658.827 KEV/NB | Available | |||||
| Pour your heart into it : how Starbucks built a company one cup at a time / | Schultz, Howard | NB-Textbook | Uofcanada Library |
647.9573092 HOW/NB | Available | |||||
| The experience economy : competing for customer time, attention, and money / | Pine, B. Joseph, | NB-Textbook | Uofcanada Library |
658.56 JOS/NB | Available | |||||
| Contagious : why things catch on / | Berger, Jonah | NB-Textbook | Uofcanada Library |
658.8342 JON/NB | Available | |||||
| Misbehaving : the making of behavioral economics / | Thaler, Richard H., | NB-Textbook | Uofcanada Library |
330.019 RIC/NB | Available | |||||
| How brands become icons : the principles of cultural branding / | Holt, Douglas B. | NB-Textbook | Uofcanada Library |
658.827 DOU/NB | Available |