|
Building a storybrand :
clarify your message so customers will listen /
|
Miller, Donald, |
NB-Textbook |
UofCanada Library
|
|
658.802 DON/NB |
|
Available
|
|
|
|
|
Strategic brand management :
building, measuring, and managing brand equity /
|
Keller, Kevin Lane, |
NB-Textbook |
UofCanada Library
|
|
658.827 KEV/NB |
|
Available
|
|
|
|
|
Pour your heart into it :
how Starbucks built a company one cup at a time /
|
Schultz, Howard |
NB-Textbook |
UofCanada Library
|
|
647.9573092 HOW/NB |
|
Available
|
|
|
|
|
The experience economy :
competing for customer time, attention, and money /
|
Pine, B. Joseph, |
NB-Textbook |
UofCanada Library
|
|
658.56 JOS/NB |
|
Available
|
|
|
|
|
Contagious :
why things catch on /
|
Berger, Jonah |
NB-Textbook |
UofCanada Library
|
|
658.8342 JON/NB |
|
Available
|
|
|
|
|
Misbehaving :
the making of behavioral economics /
|
Thaler, Richard H., |
NB-Textbook |
UofCanada Library
|
|
330.019 RIC/NB |
|
Available
|
|
|
|
|
How brands become icons :
the principles of cultural branding /
|
Holt, Douglas B. |
NB-Textbook |
UofCanada Library
|
|
658.827 DOU/NB |
|
Available
|
|
|
|
