How brands become icons : the principles of cultural branding / Douglas B. Holt.
Material type:
TextPublisher: Boston, Massachusetts : Harvard Business School Press, [2004]Copyright date: © 2004 Harvard Business School Publishing CorporationEdition: [First Edition]Description: xiii, 265 pages : illustrations ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781578517749; 1578517745Subject(s): Brand name products | Branding (Marketing) | Business names | Popular cultureDDC classification: 658.827 | Item type | Current location | Call number | Materials specified | Status | Date due | Barcode | Item holds | Course reserves |
|---|---|---|---|---|---|---|---|---|
NB-Textbook
|
Uofcanada Library | 658.827 DOU/NB (Browse shelf) | Not for loan | 00002269 |
Integrated Marketing Communications Special Topics in entrepreneurship (Social entrepreneurship) |
|||
|
Textbook
|
Uofcanada Library | 658.827 DOU (Browse shelf) | Available | 00002270 | ||||
|
Textbook
|
Uofcanada Library | 658.827 DOU (Browse shelf) | Available | 00002271 |
Includes biographical references, appendix, notes, and index.
What is an iconic brand? -- How is cultural branding different? -- Targeting myth markets -- Composing the cultural brief -- Leveraging cultural and political authority -- Managing brand loyalty as a social network -- Co-authoring the myth -- Advancing the myth -- Branding as cultural activism.
There are no comments on this title.