Kiss, bow, or shake hands, sales and marketing : the essential cultural guide--from presentations and promotions to communicating and closing / by Terri Morrison, Wayne A. Conaway.

By: Morrison, Terri [author.]Contributor(s): Conaway, Wayne A [author.]Material type: TextTextPublisher: New York : McGraw-Hill, 2012Copyright date: © 2012 by Terri MorrisonDescription: 1 online resource, xvii, 615 pages ; illustrations; digital, PDF fileContent type: text Media type: computer Carrier type: online resourceISBN: 9780071714044 ; 0071714049 Subject(s): Business etiquette | Business communication | Intercultural communication | Marketing -- Cross-cultural studiesDDC classification: 658.8 Online resources: Click here to access online
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Includes index.

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