Basic marketing research : a decision-making approach / Naresh K. Malhotra.

By: Malhotra, Naresh K [author.]Material type: TextTextPublisher: Upper Saddle River, N.J. : Prentice Hall, 2009Copyright date: © 2009, 2006, 2002 by Pearson Education, IncEdition: Third EditionDescription: 671 pages : illustrations ; 30 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780135024140; 0135024145Subject(s): Marketing researchDDC classification: 658.83
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Item type Current location Call number Materials specified Status Date due Barcode Item holds Course reserves
NB-Textbook NB-Textbook Uofcanada Library
658.83 NAR/NB (Browse shelf) Not for loan 00000335

Market Research

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Includes bibliographical references and index.

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