Basic marketing research : a decision-making approach / Naresh K. Malhotra.
Material type:
TextPublisher: Upper Saddle River, N.J. : Prentice Hall, 2009Copyright date: © 2009, 2006, 2002 by Pearson Education, IncEdition: Third EditionDescription: 671 pages : illustrations ; 30 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780135024140; 0135024145Subject(s): Marketing researchDDC classification: 658.83
| Item type | Current location | Call number | Materials specified | Status | Date due | Barcode | Course reserves |
|---|---|---|---|---|---|---|---|
NB-Textbook
|
UofCanada Library | 658.83 NAR/NB (Browse shelf) | Not for loan | 00000335 |
Includes bibliographical references and index.
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