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Basic marketing research : a decision-making approach / Naresh K. Malhotra. by Malhotra, Naresh K [author.]. Edition: Third Edition.Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, 2009Copyright date: © 2009, 2006, 2002 by Pearson Education, IncAvailability: Items available for reference: Not for loanCall number: 658.83 NAR/NB (1). :
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Market opportunity analysis : text and cases / Robert E. Stevens, Philip K. Sherwood, J. Paul Dunn, David L Loudon. by Stevens, Robert E, 1942- [author.] | Sherwood, Philip K [author.] | Dunn, Paul (J. Paul) | Loudon, David L [author.]. Material type: Text; Format:
print
; Literary form:
Not fiction
New York ; London : Routledge, [2006]Copyright date: © 2006 by Robert E. Stevens, Philip K Sherwood, J. Paul Dunn, David L LoudonAvailability: Items available for loan: Call number: 658.83 ROB (2). Items available for reference: Not for loanCall number: 658.83 ROB/NB (1).
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Basic Marketing Research / Naresh K Malhotra. by Malhotra, Naresh K [author.]. Edition: Fourth Edition / International Edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Harlow, England : pearson®, [2014]Copyright date: © Pearson Education Limited 2014Availability: Items available for loan: Call number: 658.83 NAR (2). Items available for reference: Not for loanCall number: 658.83 NAR/NB (1).
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