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1.
Building a storybrand : clarify your message so customers will listen / Donald Miller.

by Miller, Donald, 1971- [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: [New York] : HarperCollins Leadership, [2017]Copyright date: © 2017 by Donald MillerOther title: Building a story brand.Availability: Items available for loan: Call number: 658.802 DON (2). Items available for reference: Not for loanCall number: 658.802 DON/NB (1).

2.
How brands become icons : the principles of cultural branding / Douglas B. Holt.

by Holt, Douglas B [author.].

Edition: [First Edition].Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Massachusetts : Harvard Business School Press, [2004]Copyright date: © 2004 Harvard Business School Publishing CorporationAvailability: Items available for loan: Call number: 658.827 DOU (2). Items available for reference: Not for loanCall number: 658.827 DOU/NB (1).

3.
The future of marketing : strategies from 15 leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer / Nick Johnson.

by Johnson, Nick (Writer on social media) [author.].

Material type: Text Text; Literary form: Not fiction Publisher: Old Tappan, New Jersey : Pearson Education, Inc., [2015]Copyright date: ©2015Other title: Strategies from eighteen leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer.Online access: Click here to access online Availability: Items available for loan: Call number: 658.8 NIC (1).


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