International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham.

By: Cateora, Philip R [author.]Contributor(s): Gilly, Mary C [author.] | Graham, John L, 1947- [author.]Material type: TextTextPublisher: Boston : McGraw-Hill Irwin, 2010Copyright date: © 2009 by The McGraw-Hill Companies, IncEdition: Fourteenth Edition / International EditionDescription: xxxi, 711 pages : illustrations (chiefly color), maps ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780071084215Subject(s): Export marketing | International business enterprisesDDC classification: 658.848
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Item type Current location Call number Materials specified Status Date due Barcode Item holds
NB-Book NB-Book Uofcanada Library
658.848 PHI/NB (Browse shelf) Not for loan 00000331
Total holds: 0

Includes Glossary and indexes.

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