The future of marketing : strategies from 15 leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer / Nick Johnson.
Material type:
TextPublisher: Old Tappan, New Jersey : Pearson Education, Inc., [2015]Copyright date: ©2015Description: x, 257 pages : illustrations ; digital, PDF fileContent type: text Media type: computer Carrier type: online resourceISBN: 9780134084503; 0134084500Other title: Strategies from eighteen leading brands on how authenticity, relevance, and transparency will help you survive the age of the customerSubject(s): Marketing | Marketing -- Management | Marketing -- Case studies | Branding (Marketing) -- Case studies | Branding (Marketing) | Marketing | Marketing -- ManagementGenre/Form: Case studies. DDC classification: 658.8 Online resources: Click here to access online
| Item type | Current location | Call number | Materials specified | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
e-book
|
Uofcanada Library | 658.8 NIC (Browse shelf) | Available | 00010036 |
Total holds: 0
Includes bibliographical references and index.
available on campus and off campus with authorized login.
There are no comments on this title.