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1.
Marketing : an introduction / Gary Armstrong, Philip Kotler, with Marc O. Oprecnik.

by Armstrong, Gary (Gary M.), 1943- [author.] | Kotler, Philip, 1931- [author.] | Opresnik, Marc O. (Marc Oliver), 1969- [author.].

Edition: Thirteenth Edition / Global Edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson, [2017]Copyright date: © Pearson Educations Limited 2017Availability: Items available for reference: Not for loanCall number: 658.8 GAR/NB (1). :

2.
Marketing : an introduction / Gary Armstrong, Philip Kotler, Valerie Trifts, Lilly Anne Buchwitz; contributing author, David Gaudet.

by Armstrong, Gary (Gary M.), 1943- [author.] | Kotler, Philip, 1931- [author.] | Trifts, Valerie, 1968- [author.] | Buchwitz, Lilly Anne [author.] | Gaudet, David [Contributor Author.].

Edition: Canadian Sixth Edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Toronto : Pearson, [2017]Copyright date: © 2017 Pearson Canada IncAvailability: Items available for loan: Call number: 658.8 GAR (4). Items available for reference: Not for loanCall number: 658.8 GAR/NB (1).

3.
Basic marketing research : a decision-making approach / Naresh K. Malhotra.

by Malhotra, Naresh K [author.].

Edition: Third Edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, 2009Copyright date: © 2009, 2006, 2002 by Pearson Education, IncAvailability: Items available for reference: Not for loanCall number: 658.83 NAR/NB (1). :

4.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E [author.] | Baack, Donald [author.].

Edition: Sixth Edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson, [2014]Copyright date: © 2014 Dorling Kindersley (India) Pvt. LtdAvailability: Items available for reference: Not for loanCall number: 659.1 KEN/NB (1). :


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