Applied strategic marketing : a step-by-step approach / Karel Jan Alsem.
Material type:
TextLanguage: English Original language: Dutch Publisher: Abingdon, Oxon ; New York : Routledge, 2019Copyright date: © 2019 Karel Jan AlsemDescription: xii, 424 pages : illustrations (some color) ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781138332089Subject(s): Marketing -- ManagementDDC classification: 658.802
| Item type | Current location | Call number | Materials specified | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
NB-Book
|
Uofcanada Library | 658.802 KAR/NB (Browse shelf) | Not for loan | 00001002 |
Total holds: 0
"Published in Dutch by Noordhoff Publishers, 1993, 2017."
Includes bibliographical references and index.
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