Value Proposition Design: how to create products and services customers want : get started with / Alexander Osterwalder, Greg Bernarda, Yves Pigneur, Alan Smith; designed by Trish Papadakas.
Material type:
TextPublisher: Hoboken, New Jersey : John Wiley & Sons, Inc., 2015Copyright date: © 2015 by Alexander Osterwalder, Yves Pigneur, Alan Smith, Greg Bernarda, and PatriciaPapadakos. All rights reservedEdition: Published simultaneously in CanadaDescription: 1 online resource, 666 pages : illustrations; digital, PDF fileContent type: text Media type: computer Carrier type: online resourceISBN: 9781118968062Subject(s): Quality control | Production management | Production Management | Business Planning | Business & Economics -- Customer Relations | Business & Economics -- Quality Control | Business & Economics -- Production & Operations Management | Business & Economics -- Strategic PlanningGenre/Form: Electronic books. DDC classification: 658.4012 Online resources: Click here to access online Summary: Annotation The authors of the international bestseller "Business Model Generation" explain how to create value propositions customers can't resist"Value Proposition Design" helps you tackle a core challenge of every business - creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed.Using the same stunning visual format as the authors' global bestseller, Business Model Generation, this sequel explains how to use the "Value Proposition Canvas" a practical tool to design, test, create, and manage products and services customers actually want."Value Proposition Design" is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or simply disappointed by the failure of a good idea. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires.Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to complete interactive exercises, assess your work, learn from peers, and download pdfs, checklists, and more."Value Proposition Design" complements and perfectly integrates with the "Business Model Canvas" from Business Model Generation, a tool embraced by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more."Value Proposition Design" gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.
| Item type | Current location | Call number | Materials specified | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
e-book
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Uofcanada Library | 658.4012 ALE (Browse shelf) | Available | 00010045 |
includes index
includes glossary
Available on campus and off campus with authorized login.
Annotation The authors of the international bestseller "Business Model Generation" explain how to create value propositions customers can't resist"Value Proposition Design" helps you tackle a core challenge of every business - creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed.Using the same stunning visual format as the authors' global bestseller, Business Model Generation, this sequel explains how to use the "Value Proposition Canvas" a practical tool to design, test, create, and manage products and services customers actually want."Value Proposition Design" is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or simply disappointed by the failure of a good idea. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires.Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to complete interactive exercises, assess your work, learn from peers, and download pdfs, checklists, and more."Value Proposition Design" complements and perfectly integrates with the "Business Model Canvas" from Business Model Generation, a tool embraced by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more."Value Proposition Design" gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.
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