Stevens, Robert E., 1942-
Market opportunity analysis : text and cases / Robert E. Stevens, Philip K. Sherwood, J. Paul Dunn, David L Loudon. - xi, 263 pages : illustrations, 22 cm.
"The first edition of this book, Market analysis: assessing your business opportunities (The Haworth Press, 1993), was authored by Robert E. Stevens, Philip K. Sherwood, and Paul Dunn"--T.p. verso.
Includes appendices, notes, and index.
9780789024190 0789024195
2005015271
GBA601706 bnb
013348791 Uk
Marketing research.
Consumer behavior.
Market surveys.
658.83 / ROB
Market opportunity analysis : text and cases / Robert E. Stevens, Philip K. Sherwood, J. Paul Dunn, David L Loudon. - xi, 263 pages : illustrations, 22 cm.
"The first edition of this book, Market analysis: assessing your business opportunities (The Haworth Press, 1993), was authored by Robert E. Stevens, Philip K. Sherwood, and Paul Dunn"--T.p. verso.
Includes appendices, notes, and index.
9780789024190 0789024195
2005015271
GBA601706 bnb
013348791 Uk
Marketing research.
Consumer behavior.
Market surveys.
658.83 / ROB